2023年英语口语考试备考6篇

英语口语考试备考第1篇Thedefinitionofmarketresearch:studycarriedoutbyacompanybeforelaunchinganewproduct,intothe下面是小编为大家整理的英语口语考试备考6篇,供大家参考。

英语口语考试备考 第1篇

The definition of market research: study carried out by a company before launching a new product, into the needs, lifestyle, income, etc of potential buyers and to measure the success of similar products that are already It may involve interviewing people in the street or giving away sample

○1 Market research can be done for both a product and a As for a product, it is the first step when promoting a new It can find out whether the market accept the product or As for the company, market research can find out the customers’ opinion about the after-sales services and corporate

○2 There are generally four ways of doing market research, observation, survey, questionnaire and telephone

○3 There are four procedures while doing market First, represent suitable Second, record the customers’ Third, gather these Forth, analyse them and draw a

Sales

Ex: How to sell a product effectively in international

○1 Choose a media to advertise your products in a foreign country, TV commercials, magazines, bill board, or Make sure it suits the local Maybe you can try to sell on the net; it will receive the world-wide

○2 Do market Find out whether the products are accepted by foreign It can be carried out as surveys, observations, and

○3 Adjust your product to the local Although the case of your products are the same, you can change some Take IKEA, the largest furniture retailer, for example, is doing well in suiting the local

○4 What I want to put emphasis on is Franchising is a good way to sell your prosuct in a foreign As local businessmen understand their own culture

英语口语考试备考 第2篇

Media

○1 The types of media: TV and radio commercial, newspapers and magazine, poster and bill board, direct mail, the Internet, etc

○2 Advantages and disadvantages of the major types

TV: high attention, combination of sight, sound and motion; high cost and less audience

Newspaper: flexibility, good local market coverage, broad acceptance; short life, poor reproduction

Magazine: high geographic and demographic selectivity, credibility, long life, good pass-along readership; having rivals in the same

Direct mail: audience selectivity, flexibility, no ad competition within the same medium; relatively high cost, junk mail

Internet: high reach of international audience, similar effect as TV commercial, interactive; the users of Internet are limited, compared with

○3 Consider your target audience and your budget to make a wise

Agency

○1 Select a suitable agency

Consider the reputation and past performances of the Agencies provide the client with the services of highly skilled individuals who are specialists in their chosen

Same compensation Different compensation systems may result in

Stability in agency’s Mergers and acquisitions may lead to policy This will have negative effect on the performance of the

○2 Ensure that agencies maintain a high level of

Regular reviews: financial and qualitative

Financial audit: It is designed to verify costs and expenses, salaries for the employees, and payments to the media and outside

Give detailed instructions or certain trainings to the agencies about how to represent a

Make full disclosure of any potential and existing conflict of One agency cannot run two accounts which are indirect competition with each In some cases, even indirect competition will not be

Trade fair and exhibition

○1 Types of What are exhibited? Whether it is related to your field? Whether you can find potential customers, suppliers, or partners?

○2 Scale of How many participants are listed? Whether it is local or national or international?

○3 Publicity of How far is the organizer willing to increase public awareness? Whether they are able to attract public attention and the leading companies of the field?

○4 Cost of Some of the exhibitions are relatively high, because they wish to attract only the professionals of their own Some are admission free, because their target market is the entire

○5 Other points: Location, transportation, accommodation and

Ex: The importance of selecting appropriate members of staff to attend

○1 The exhibition is a stage for a company to exhibit its product, capacity and

○2 The members need to know every aspect of the product and the company, and what the company wants in the

○3 They should have eloquence to promote the product and the flexibility to adapt to the

○4 Because they represent the image of the company, they should also have a good physical

英语口语考试备考 第3篇

Recruitment

Ex: How to ensure that the best candidate for a post is

How to organise an effective recruitment

○1 Hiring a new employee is an Getting a niche person for a niche role will add value to an Organization can never be sure that they have selected the right person until he or she starts working, but an efficient recruitment and selection process can reduce the

○2 Produce an accurate job description, a list of skills, experience, attitudes and so

○3 Choose the best recruitment method: internal recruitment, job advertisements, recruitment agencies and headhunting/executive

○4 A shortlist of candidates will then be draw up to be put through the company’s recruitment processes, usually This will produce the ideal

○5 Negotiate terms with this It should be both affordable for the company and attractive enough to get the ideal

Motivation

Ex: How to achieve and maintain high motivation among a

The importance to a company of having well motivated

○1 Well motivated staffs can add value to the They are enthusiastic, creative and They increase the productivity and

○2 Spiritual

Give employees guidance when they are just

Demonstrate a commitment to career development and promotion from

Forster a sense of team

Publicly recognize and congratulate employees for good

○3 Material

Set incentive schemes: profit sharing, bonus

Fringe benefits: company car, contribution to pension/health scheme, relation

Establish the incentive-based compensation

英语口语考试备考 第4篇

Travel: the importance of being able to speak foreign languages in international business

Marketing: how to assess whether there is a market for a new product

You should carry out a research on the customer demands to see if there is a read need in the market for your new The feedback or result will help you to decide whether to launch the new product on the

You should pay special attention to your Detect whether they are going to launch their new product onto the if the answer if yes that probably means there is a demand in the market for some new Then be quick and put on your rival product to coincide with

Human resources: how to use staff appraisal schemes

You should see to it that the staff appraisal schemes be a chance for management and employees to come together and exchange ideas, set joint targets and improve the way decisions are

The scheme should have a clear appeal process and any negative feedback should be accompanied by evidence such as dates, times and Most importantly ratings should reflect measurable element of the job

Advertising: the importance of television and cinema advertisement

In fact television and cinema advertising both function as a kind of media which tells or even guides people to buy products or With the development of the telecommunication television has become the most important carrier of advertisement and as a result of that TV advertising has the largest amount of audience all over the They have penetrated into people’s daily life and persuaded them to buy whenever they turn on On the other hand the popularity of the movie make every audience be under the influence of cinema advertising at the beginning and end of the

英语口语考试备考 第5篇

management: how to ensure effective lines of communication between the workforce and management

As the leader of the company you should open up a channel for the workforce and management to communicate For example you can hold a monthly meeting within the company, which is attended by both the reps from workforce and They are allowed to talk with each other openly and freely to exchange views and They can also set common

You should achieve this effectiveness by making use of up-to-date For example you can set up a forum on the intranet of your company so that every member can air and exchange their views on the In this way a effective line of communication will be set

You should set up an incentive system to make your staff talk with their line

Finance: how to ensure accurate cashflow forecasts

you should establish a monitor system in the first place to detect any possible cashflow gap which will occur during your production and This system can calculate the balance between your income and expenditure on a daily And should there be any sign of cashflow problems the system will warn your staff to do something about it before

In order to achieve the accuracy you must set up a report system which demands every manager report the current financial status of his or her The information will be collected everyday for you to take

International sales: how to decide which sales incentives to offer a new foreign

英语口语考试备考 第6篇

Career development: the importance of being willing to acquire new skills throughout your career

With the unceasing development of science and technology the workplace is now undertaking profound The way you do your work and the equipment you use in your work will definitely change or upgrade in the future, which means you have to learn new skills to deal with these Remember: you are never too old to New skills will make you keep up with the latest technology and help develop yourself throughout your work

International sales: how to research foreign markets effectively

You should notice the difference between foreign and domestic market and set your target according to specific situation of foreign For example: given the different state of living standard the purchasing power of your target market may be higher or lower than the domestic If you ignore the difference you are likely to make mistakes in products’ pricing in foreign

You should ensure that your research team is excellent at carrying out research in a foreign That means every member of the team should mater the native language and be familiar with the specific culture of the target

Production management: how to implement an effective just-in-time system

What is a JIT production system?

· JIT is an approach to achieving excellence in a manufacturing company based on the continuing elimination of waste (waste being considered as those things that do not add value to the product).

· A repetitive production system in which both the movement of goods during production, and deliveries from suppliers, are carefully timed so that at each step of the process, the next (usually small) batch arrives for processing just as

· The logic behind JIT: Nothing will be produced until it is

推荐访问:英语 备考 口语考试 英语口语考试备考6篇 英语口语考试备考(实用6篇) 英语口语考试怎么备考